Targeting a significant niche of fashion-loving Chinese travelling to France, Conde Nast is set to launch a semi-annual lifestyle magazine called Vogue Travel in France mid this month. And it will be published entirely in Mandarin.
The magazine will feature gastronomy, fashion, beauty, interior decoration and design -- but from the French standpoint.
Marie Pointurier, editor-in-chief of Air France Madame (the women’s magazine distributed by Air France in first and business class and the lounges) will also be the new editor-in-chief of Vogue Travel in France, with Julien Gallico as the artistic director.
Find any one of the approximately 70,000 planned distribution copies at French five-star hotels, department stores and popular regions such as Paris, Côte d’Azur, Aquitaine, Alsace and Normandy. About 10,000 of these copies will be sold for five Euros at major international newsstands in France.