September 14, 2012, (New York, NY) - Last night, the Haus Laboratories in Paris, Steven Klein, and...
Coty Inc. celebrated Lady Gaga and the launch of Lady Gaga FAME Eau de Parfum, at the Solomon R. Guggenheim Museum in New York City.
Guests including Lady Gaga, Steven Klein, Alexander Wang, Alexandra Richards, Allison Sarofim, Charlotte Ronson, Cecilia Dean, Douglas Friedman, Ellen von Unwerth, Inez van Lamsweerde and Vinoodh Matadin, Jason Wu, Jessica Stam, Johan Lindeberg, Lindsay Lohan, Marc Jacobs, Paris Hilton, Oliver Theyskens, Olivier Zahm, Stephen Gan, and Yoko Ono attended the black tie masquerade-themed event to toast the launch of the first-ever black eau de parfum.
A larger-than-life replica of the Lady Gaga FAME bottle provided a dramatic centerpiece as guests entered the mezzanine of the museum.
DJ White Shadow provided the musical atmosphere for the evening.
Visionary photographer & director Steven Klein was in attendance to reveal the film he created in collaboration with Gaga for the fragrance. After the premiere of the film, Gaga was revealed in the bottle as part of a performance art piece she named “Sleeping With Gaga.” She exited the bottle for her ‘15 Minutes of Fame’ and then reentered to be tattooed by the legendary Mark Mahoney.