One of music's biggest stars, Taylor Swift, has inked a deal with one of telecommunication's biggest brands,...
The partnership will allow AT&T and Swift to participate in a variety of events together, including the singer headlining the AT&T DirecTV Super Saturday Night in Houston, Texas, on Feb. 4, 2017. Swift will perform in a pop up nightclub venue specifically made for her performance the day before Super Bowl LI will be held at Houston's NRG Stadium. Tickets for the concert will be made available through AT&T promotions and contests.
Taylor will only be performing the day before: The featured halftime act is Lady Gaga. In addition, video content and clips from the concert will be made available for U-verse and DirecTV customers at a later date. Terms of the deal were not disclosed.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," John Stankey, CEO of AT&T Entertainment Group, said in a release. "And we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events."